{"id":20566,"date":"2026-10-19T11:04:16","date_gmt":"2026-10-19T09:04:16","guid":{"rendered":"https:\/\/www.automobiles-caveng.ch\/mercedes-benz\/?p=20566"},"modified":"2026-10-19T11:32:28","modified_gmt":"2026-10-19T09:32:28","slug":"bienvenue-a-la-maison-experience-artistique-immersive-a-la-gare-centrale-de-zurich","status":"publish","type":"post","link":"https:\/\/www.automobiles-caveng.ch\/mercedes-benz\/bienvenue-a-la-maison-experience-artistique-immersive-a-la-gare-centrale-de-zurich\/","title":{"rendered":"\u00ab\u00a0Bienvenue \u00e0 la maison\u00a0\u00bb, Exp\u00e9rience artistique immersive \u00e0 la gare centrale de Zurich."},"content":{"rendered":"\t\t<div data-elementor-type=\"wp-post\" data-elementor-id=\"20566\" class=\"elementor elementor-20566\">\n\t\t\t\t<div class=\"has_eae_slider elementor-element elementor-element-dc02219 e-con-full e-flex e-con e-parent\" data-eae-slider=\"46716\" data-id=\"dc02219\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-f754ced elementor-widget elementor-widget-text-editor\" data-id=\"f754ced\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p><span style=\"color: #000000;\"><strong>Trois artistes suisses de renom interpr\u00e8tent le terme \u00abmaison\u00bb dans une exposition unique. De 21 \u00e0 25. En octobre, Mercedes-Benz invite les voyageurs et les passants de la gare centrale de Zurich \u00e0 une rencontre inspirante avec l\u2019art, la mobilit\u00e9 et le bien-\u00eatre personnel.<\/strong><\/span><\/p>\n<p><span style=\"color: #000000;\">Depuis l\u2019invention de l\u2019automobile en 1886, Mercedes-Benz d\u00e9veloppe des innovations qui rendent la mobilit\u00e9 plus s\u00fbre, plus confortable et plus intuitive. En combinaison avec la conception et l&rsquo;ing\u00e9nierie pionni\u00e8res, des v\u00e9hicules sont cr\u00e9\u00e9s qui sont beaucoup plus que de purs moyens de transport: ils deviennent des espaces d&rsquo;exp\u00e9rience o\u00f9 les gens arrivent, se sentent \u00e0 l&rsquo;aise et peuvent \u00eatre \u00e0 la maison.<\/span><\/p>\n<p><span style=\"color: #000000;\"><strong>Que signifie r\u00e9ellement \u00ab maison \u00bb ?<\/strong><\/span><br \/><span style=\"color: #000000;\">Les trois artistes suisses de renom Valerie Lipscher, Katrin von Niederh\u00e4user et Niculin Barandun ont enqu\u00eat\u00e9 sur cette question au nom de Mercedes-Benz. Le r\u00e9sultat est trois \u0153uvres fascinantes, personnelles et impressionnantes qui montrent \u00e0 quel point le sentiment peut \u00eatre diff\u00e9rent et en m\u00eame temps universellement de la maison.<\/span><\/p>\n<p><span style=\"color: #000000;\"><strong>Exp\u00e9rience artistique sous un d\u00f4me de six m\u00e8tres de haut<\/strong><\/span><br \/><span style=\"color: #000000;\">Les travaux seront pr\u00e9sent\u00e9s de 21 \u00e0 25. Octobre 2026 dans une tente cath\u00e9drale sp\u00e9cialement construite d&rsquo;un diam\u00e8tre de douze m\u00e8tres \u00e0 la gare centrale de Zurich. Au moyen de projections \u00e0 grande \u00e9chelle, les \u0153uvres deviennent une exp\u00e9rience immersive qui plonge les visiteurs dans la pens\u00e9e et les mondes \u00e9motionnels des artistes. L\u2019installation accessible au public combine l\u2019art, l\u2019\u00e9motion et la technologie dans un voyage impressionnant autour de la question de savoir ce que la maison peut signifier pour chaque individu.<\/span><\/p>\n<p><span style=\"color: #000000;\"><strong>Accueil sur quatre roues \u2013 gratuit pour un an<\/strong><\/span><br \/><span style=\"color: #000000;\">Sur place, les visiteurs peuvent \u00e9galement d\u00e9couvrir ce que le sentiment de \u00abbienvenue \u00e0 la maison\u00bb ressemble dans trois des derniers mod\u00e8les Mercedes-Benz. Le GLA \u00e9lectrique, le GLC et le C-Class vous invitent \u00e0 prendre place, \u00e0 d\u00e9couvrir des mat\u00e9riaux de haute qualit\u00e9 et \u00e0 d\u00e9couvrir l\u2019atmosph\u00e8re particuli\u00e8re de la mobilit\u00e9 moderne. Entrez, arrivez et sentez-vous \u00e0 la maison! Ceux qui participent \u00e0 la tombola sur place auront \u00e9galement la chance de conduire gratuitement une nouvelle Mercedes-Benz GLA pendant un an.<\/span><\/p>\n<p>\u00a0<\/p>\n<p><span style=\"color: #000000;\"><u>Les artistes impliqu\u00e9s<\/u><\/span><\/p>\n<p><span style=\"color: #000000;\"><strong>Valerie Lipscher<\/strong> est une artiste multidisciplinaire de Zurich qui combine peinture, art textile, c\u00e9ramique et illustration. Inspir\u00e9s par la flore et la faune suisses, des \u0153uvres color\u00e9es pleines de d\u00e9tails sont cr\u00e9\u00e9es qui combinent l\u2019observation de la nature, l\u2019artisanat et la po\u00e9sie. La scientifique en sciences de l&rsquo;environnement \u00e9tudi\u00e9e traduit sa fascination pour les petites merveilles de la vie quotidienne en mondes d&rsquo;images ind\u00e9pendants, qui sont \u00e0 la fois ludiques et profonds. <\/span><br \/><span style=\"color: #000000;\"><a style=\"color: #000000;\" href=\"https:\/\/valerielipscher.com\/\" target=\"_blank\" rel=\"noopener\">https:\/\/valerielipscher.com\/<\/a><\/span><\/p>\n<p><span style=\"color: #000000;\"><strong>Katrin von Niederh\u00e4user <\/strong>est une illustratrice, directrice artistique et designer de Zurich. Avec son style ininterrompu, elle cr\u00e9e des personnages vibrants, humoristiques et souvent fantasques qui racontent des histoires et font rire les gens. Son travail va \u00e0 l\u2019autre entre l\u2019illustration, la d\u00e9coration d\u2019int\u00e9rieur, l\u2019animation et la communication de marque. Ses clients comprennent des marques internationales ainsi que des institutions culturelles et touristiques suisses.<\/span><br \/><span style=\"color: #000000;\"><a style=\"color: #000000;\" href=\"https:\/\/www.katrin.cool\/\" target=\"_blank\" rel=\"noopener\">https:\/\/www.katrin.cool\/<\/a><\/span><\/p>\n<p><span style=\"color: #000000;\"><strong>Niculin Barandun<\/strong> est un artiste m\u00e9diatique, compositeur et interpr\u00e8te bas\u00e9 \u00e0 B\u00e2le. Dans son travail, il combine le son, l\u2019image en mouvement et les technologies num\u00e9riques dans des exp\u00e9riences immersives qui explorent les fronti\u00e8res entre l\u2019art, la science et la technologie. Ses installations et ses performances audiovisuelles ont \u00e9t\u00e9 pr\u00e9sent\u00e9es \u00e0 l\u2019international, notamment au MUTEK Montr\u00e9al, \u00e0 S\u00f3nar Barcelona et \u00e0 la Maison des arts \u00e9lectroniques (HEK) \u00e0 B\u00e2le.<\/span><br \/><span style=\"color: #000000;\"><a class=\"ck-anchor\" style=\"color: #000000;\" href=\"https:\/\/nicul.in\/\" target=\"_blank\" rel=\"noopener\">https:\/\/nicul.in\/<\/a><\/span><\/p>\n<p><span style=\"color: #000000;\"><a style=\"color: #000000;\" href=\"https:\/\/www.mercedes-benz.ch\/fr\/passengercars\/brand\/news-events\/gla-art-experience.html?utm_source=sfmc&amp;utm_medium=email&amp;utm_campaign=CPO.P.T.GLA_CH_de_NL_1_EM_K_FT_Cjops_NA_2610_GLA_EVE_1f5a1fe668&amp;utm_term=&amp;utm_content=2424-19_To%2Bthe%2Bvideo&amp;utm_he=7221aeccc45c9d2fbf7af016aa7426ac6b72c271855e0457d0bcc665b3d0bffc#artist\" target=\"_blank\" rel=\"noopener\">Cliquez ici pour des portraits vid\u00e9o des trois artistes<\/a> et ses \u0153uvres sur le sujet de la \u00ab maison \u00bb.<\/span><\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-d7cd281 elementor-widget elementor-widget-qi_addons_for_elementor_image_gallery\" data-id=\"d7cd281\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"qi_addons_for_elementor_image_gallery.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<div class=\"qodef-shortcode qodef-m qodef-qi-image-gallery qodef-qi-fslightbox-popup qodef-popup-gallery qodef-image--hover-zoom qodef-qi-grid qodef-layout--qi-columns qodef-col-num--3 qodef-responsive--predefined\">\n\t<div class=\"qodef-grid-inner\">\n\t\t<div class=\"qodef-e qodef-image-wrapper qodef-grid-item\">\n\t<div class=\"qodef-e-inner\">\n\t\t\t\t\t<a class=\"qodef-popup-item\" itemprop=\"image\" href=\"https:\/\/www.automobiles-caveng.ch\/mercedes-benz\/wp-content\/uploads\/2026\/10\/mbglaartexpercience_katrinvonniederhaeusern.png\" data-type=\"image\" data-fslightbox=\"gallery-321\">\n\t\t\t\t\t<img fetchpriority=\"high\" decoding=\"async\" width=\"800\" height=\"574\" src=\"https:\/\/www.automobiles-caveng.ch\/mercedes-benz\/wp-content\/uploads\/2026\/10\/mbglaartexpercience_katrinvonniederhaeusern.png\" class=\"attachment-full size-full\" alt=\"\" srcset=\"https:\/\/www.automobiles-caveng.ch\/mercedes-benz\/wp-content\/uploads\/2026\/10\/mbglaartexpercience_katrinvonniederhaeusern.png 800w, https:\/\/www.automobiles-caveng.ch\/mercedes-benz\/wp-content\/uploads\/2026\/10\/mbglaartexpercience_katrinvonniederhaeusern-300x215.png 300w, https:\/\/www.automobiles-caveng.ch\/mercedes-benz\/wp-content\/uploads\/2026\/10\/mbglaartexpercience_katrinvonniederhaeusern-768x551.png 768w\" sizes=\"(max-width: 800px) 100vw, 800px\" \/>\t\t\t\t\t<\/a>\n\t\t\t<\/div>\n<\/div>\n<div class=\"qodef-e qodef-image-wrapper qodef-grid-item\">\n\t<div class=\"qodef-e-inner\">\n\t\t\t\t\t<a class=\"qodef-popup-item\" itemprop=\"image\" href=\"https:\/\/www.automobiles-caveng.ch\/mercedes-benz\/wp-content\/uploads\/2026\/10\/mbglaartexpercience_niculinbarandun.png\" data-type=\"image\" data-fslightbox=\"gallery-321\">\n\t\t\t\t\t<img decoding=\"async\" width=\"800\" height=\"574\" src=\"https:\/\/www.automobiles-caveng.ch\/mercedes-benz\/wp-content\/uploads\/2026\/10\/mbglaartexpercience_niculinbarandun.png\" class=\"attachment-full size-full\" alt=\"\" srcset=\"https:\/\/www.automobiles-caveng.ch\/mercedes-benz\/wp-content\/uploads\/2026\/10\/mbglaartexpercience_niculinbarandun.png 800w, https:\/\/www.automobiles-caveng.ch\/mercedes-benz\/wp-content\/uploads\/2026\/10\/mbglaartexpercience_niculinbarandun-300x215.png 300w, https:\/\/www.automobiles-caveng.ch\/mercedes-benz\/wp-content\/uploads\/2026\/10\/mbglaartexpercience_niculinbarandun-768x551.png 768w\" sizes=\"(max-width: 800px) 100vw, 800px\" \/>\t\t\t\t\t<\/a>\n\t\t\t<\/div>\n<\/div>\n<div class=\"qodef-e qodef-image-wrapper qodef-grid-item\">\n\t<div class=\"qodef-e-inner\">\n\t\t\t\t\t<a class=\"qodef-popup-item\" itemprop=\"image\" href=\"https:\/\/www.automobiles-caveng.ch\/mercedes-benz\/wp-content\/uploads\/2026\/10\/mbglaartexpercience_valerielipscher.png\" data-type=\"image\" data-fslightbox=\"gallery-321\">\n\t\t\t\t\t<img decoding=\"async\" width=\"800\" height=\"574\" src=\"https:\/\/www.automobiles-caveng.ch\/mercedes-benz\/wp-content\/uploads\/2026\/10\/mbglaartexpercience_valerielipscher.png\" class=\"attachment-full size-full\" alt=\"\" srcset=\"https:\/\/www.automobiles-caveng.ch\/mercedes-benz\/wp-content\/uploads\/2026\/10\/mbglaartexpercience_valerielipscher.png 800w, https:\/\/www.automobiles-caveng.ch\/mercedes-benz\/wp-content\/uploads\/2026\/10\/mbglaartexpercience_valerielipscher-300x215.png 300w, https:\/\/www.automobiles-caveng.ch\/mercedes-benz\/wp-content\/uploads\/2026\/10\/mbglaartexpercience_valerielipscher-768x551.png 768w\" sizes=\"(max-width: 800px) 100vw, 800px\" \/>\t\t\t\t\t<\/a>\n\t\t\t<\/div>\n<\/div>\n\t<\/div>\n<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t","protected":false},"excerpt":{"rendered":"<p>Trois artistes suisses de renom interpr\u00e8tent le terme \u00abmaison\u00bb dans une exposition unique. De 21 \u00e0 25. En octobre, Mercedes-Benz invite les voyageurs et les passants de la gare centrale de Zurich \u00e0 une rencontre inspirante avec l\u2019art, la mobilit\u00e9 et le bien-\u00eatre personnel. Depuis l\u2019invention de l\u2019automobile en 1886, Mercedes-Benz d\u00e9veloppe des innovations qui [&hellip;]<\/p>\n","protected":false},"author":1,"featured_media":20567,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[1],"tags":[],"class_list":["post-20566","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-non-classifiee"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v28.1 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>&quot;Bienvenue \u00e0 la maison&quot;, Exp\u00e9rience artistique immersive \u00e0 la gare centrale de Zurich. | Automobiles Caveng Mercedes-Benz Gen\u00e8ve<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.automobiles-caveng.ch\/mercedes-benz\/bienvenue-a-la-maison-experience-artistique-immersive-a-la-gare-centrale-de-zurich\/\" \/>\n<meta property=\"og:locale\" content=\"fr_FR\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"&quot;Bienvenue \u00e0 la maison&quot;, Exp\u00e9rience artistique immersive \u00e0 la gare centrale de Zurich. | Automobiles Caveng Mercedes-Benz Gen\u00e8ve\" \/>\n<meta property=\"og:description\" content=\"Trois artistes suisses de renom interpr\u00e8tent le terme \u00abmaison\u00bb dans une exposition unique. De 21 \u00e0 25. En octobre, Mercedes-Benz invite les voyageurs et les passants de la gare centrale de Zurich \u00e0 une rencontre inspirante avec l\u2019art, la mobilit\u00e9 et le bien-\u00eatre personnel. Depuis l\u2019invention de l\u2019automobile en 1886, Mercedes-Benz d\u00e9veloppe des innovations qui [&hellip;]\" \/>\n<meta property=\"og:url\" content=\"https:\/\/www.automobiles-caveng.ch\/mercedes-benz\/bienvenue-a-la-maison-experience-artistique-immersive-a-la-gare-centrale-de-zurich\/\" \/>\n<meta property=\"og:site_name\" content=\"Automobiles Caveng Mercedes-Benz Gen\u00e8ve\" \/>\n<meta property=\"article:publisher\" content=\"https:\/\/www.facebook.com\/mercedesbenzcaveng\" \/>\n<meta property=\"article:published_time\" content=\"2026-10-19T09:04:16+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2026-10-19T09:32:28+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/www.automobiles-caveng.ch\/mercedes-benz\/wp-content\/uploads\/2026\/10\/1920_mbglaartexpercience_keyvisual_panorama.jpg\" \/>\n\t<meta property=\"og:image:width\" content=\"834\" \/>\n\t<meta property=\"og:image:height\" content=\"529\" \/>\n\t<meta property=\"og:image:type\" 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